The Complete SEO Beginners Guide
A complete guide to getting started SEO for beginners. It is a step by step guide for not only beginners but all level SEO.
Table of content
- User Experience – UX
- Find the right keywords
- Content writing
- Code optimization
- Title Tag
- Meta Tag
- Robots Meta Tag / Meta Robots
- /Robots.txt file
- Google XML Sitemap
- URL structure
- Site structure
- Alt Tag
- Links Building
- W3C valid HTML/CSS
- 301 Redirect
- Mobile friendly
- Load time
So let’s begin with our first topic:
SEO short for Search Engine Optimization. It is a process or practice of rising quality and quantity of organic or you can say genuine traffic to your blog/website through search engines. SEO is the process of increasing visibility of a web page or website/blog in search engines. Thus in simple SEO is the hub for all the process, techniques, methods utilized to ensure the visibility of websites/blogs on search engines. SEO is a creative process to improve visibility, ranking and functionally to drive more visits to websites/blogs and that visits converted into the sale.
SEO Process Flow
- Web design
- User Experience
- PHP, HTML, CSS
- Spread Sheet
- Social Media Promotions
2. User Experience – UX
We all want to attract visitors to our websites/blogs and also want to convert them into our regular customers. Right? As per the last search engine algorithm updated this year user’s signals will play a vital role in visibility and ranking of the websites/blogs. If customer experience is good for the web/blog search engine will automatically boost the web/blog and rank them high. So from now onward all the rankings and visibility is totally based on user experience. Organic search performance is totally based on what is good for visitors or you can say UX (User Experience).
For example, if your web/blog is not attractive and is difficult to understand than naturally the visitor on the site close the web/blog in seconds. With this, your bounce ration exceeds gradually and it will directly impact your web/blog visibility and rank on search engines. So design your website/blog and its material follows with the best user experience.
The first main element to start optimizing your website/blog SEO is your keywords. Keywords are the words or phrases that best describe your websites/blog or posts. Keywords always used to match websites/blogs in search engine network related to your keywords. The first and most critical step in SEO is choosing the right keywords to properly optimize your website/blog. If you fail to choose the right keyword for your website/blog then you will never ever perform SEO. Choose the right and perfect keywords that best describe the content on your website/blog.
4. Content Writing
Content writing is an online writing which is closely linked to marketing campaigns of websites/blogs. Content writing is the other main element after carefully and perfectly choosing the right keywords. High-quality content is fluently written with a perfect combination of readability and grammatical skills and is easy to read and understand by a school level student. Low-quality content will not achieve higher ranking in search engine. Now going back to basic content is also a critical element in user experience segment as if the content is easy to read and understandable to the user then user experience is good and website/blog ranking and visibility goes higher.
Content writing related to website/blog involves focus text that includes chosen keywords and phrases that have been searched by visitors through the search engine. High-quality content will ensure that chosen keywords appear in the right density in a related post.
A successful content writer must have these 5 writing skills:
1. Content writer must be mastered in different writing style
2. Content writer don’t pick random subjects
- Understand audience
- Keyword search
- Competitor analysis
- Snappy title
3. Content writer must have unique content writing skills
4. Content writer knowledge must be up to date
- SEO knowledge
- HTML/CSS Knowledge
5. Content writer must be Social Media Expert
5. Codes Optimization
Codes optimization is the process of modification of codes to improve the efficiency and quality of websites/blogs in search engine. Every code mentioned below has a vital importance invisibility and ranking of websites/ blogs. These codes are the basics of SEO. Find enclosed the basic information code wise for understanding.
The title tag is HTML element which is very important for UX (User experience) and SEO as well. Title tag best describes the topic and theme of an online document. It must be accurate with a brief description of page or post content. Title Tag can be found in the browser title bar, as well as also found in search engine results.
Meta Tag is a tag in HTML (Hypertext Markup Language) that describes the content of the web page. Mata Tag ensures your website/blog appears on search engine result pages. Meta tag provides information about a page, redirect page, load script, style and a lot more. It also includes keywords that are related to your post. When user search related to your keywords and found description and Meta Tag his experience on your website/blog is good. And automatically search engine will boost the website/blog in ranking and visibility.
Meta Robots / Robots Meta Tag
Meta Robots or Robots Meta Tag is hidden and not visible for websites/blogs visitors. It provides search engines with instructions that how a web page should be indexed or crawled and presented in search results in search engine. With the help of Meta Robots or Robots Meta Tag, you can instruct the search engine that search engine only index this website/blog with a booster of visibility and ranking.
/Robots.txt file also known as Robots Exclusion Protocol give instructions about their website/blog to web Robots. This file is publically available to anyone. Most important consideration while using /Robots.txt file is Robots can ignore your file Robots.txt especially malware Robots that scan websites/blogs for a security vulnerability and email address used by spammers will pay no attention.
This file works like: a Robot wants to visit a website/blog URL like http://www.abc.com/welcome-html before it performs its first check for http://wwwabc.com/robots.txt and finds a message:
User-agent: * (It means this section applies to all Robots)
Disallow: /… (It tells Robots that it should not visit any page on the site)
Heading tags are used to create headings. The top to the bottom hierarchy of heading tag is <H1> to <H6>. The most important tag in Headings is <H1> as it directly related to Title Tag of the post. It is imperative for every online document to structure the contents. <H2> is the subheading of <H1>. Same like <H3> is the subheading of <H2> and likewise. Use these headings to divide content to scramble blocks. The search engine also scans the post with headings.
A list of web pages accessible to users of your site is called a Sitemap. A sitemap can be a document in any form and is a tool for website/blog designer. It is also used as a tool to make a relationship building between content component and pages. Sitemap helps search engines by providing Metadata. Metadata is your web page information like other URLs in your site, last page changes, last page updated, categories, ratings etc.
Google XML Sitemap
It’s a file where you can list down your pages to tell search engines like Google about your site content and your organization for better indexing, crawling and ranking. It will help to better index your website/blog in search engines like Yahoo, Google, Bing, Ask.com etc.
A domain is a very critical element in SEO. SEO beginners have a temptation to choose the exact match domain name. For example, if a blog niche is SEO Tools the SEO newbies go to www.seotools.com. By default may be the blogger is in a comfort zone to select the domain name that exactly matches with the keyword of a blog and assume his / her blog rank higher in search engines with the Exact Match Domain (EMD).
But I would like to remind you here, back in 2012, search engines noticed that a log of websites/blogs were struggling to improve their SEO by selecting the EMD (Exact Match Domain) name with their keyword. No quality content, no back linking’s, just a raw SEO booster. After analyzing search engines like Google dropped like an atom bomb in shape of EMD (Exact Match Domain) update. The above-mentioned websites/blogs having raw SEO power sunk to history recorded low ranking on search engines.
The easiest and safest way to cater this issue is to select a domain name which is your Brand Name. It will help you complete with your site links structure.
A Uniform Resource Locator (URL) in a simple term called a web address. It is a web resource directs its location on the online network and a mechanism to retrieve it. Through this mechanism, a web browser retrieves any online resource. URL structure is very important in SEO. SEO friendly URL must be static, not dynamic. URL must contain your phrases or keywords and is not more than 100 characters. It helps your website/blogs or posts to get very quick stable high ranking in search engines.
A structure through which pages and subpages are interlinked with each other is called a website structure. The goal of site structure is to index the content to return in search engines. The better your site’s structure is the better and easier the search engines to index and crewel the content.
Alt Tag also called as Alt Attribute and this tag is for images on your websites/blogs. Attribute on the image should describe what’s on it. It is a back end tag which is very helpful in performing SEO. Make sure all the images on your websites/blogs must have this Alt Attribute tag.
The most common tactic for SEO is link building. It is the process of linking pages to external and internal links for organic traffic generation.
There are three types of link
- Internal Link: Internal link is a link on a web page to any other web page such as documents or an image on the same website/blog or a domain.
- External Link: External link is a link that targets any domain other than the domain that link exists. Link out any other site is called external link.
- Inbound Link: Inbound link is a link on a third party web page that points out the page on your website/blog.
W3C Validate HTML/CSS
Before W3C let me tell you HTML & CSS. HTML is a Hypertext Markup Language and CSS is Cascading Style Sheets. Both technologies used by web/blog designers for web page building and structure. So HTML is a technology to provide a structure of the page and CSS is the technology to provide the layout of the page like visual and aural.
Now coming back to W3C, W3C is World Wide Web Consortium. A tool designed to developing protocols and tracking guidelines to ensure long-term growth for the web. W3C validation tools commonly used for SEO. It will help in catching coding errors and fix them with continued development of HTML/CSS a lot easier.
301 Redirect is a permanent redirect passes from 90% to 99% of the ranking power. It is the best tool for the implementation of Redirection on a website/blog. If you need to change URL of any of your post page etc, search engines recommended using the server side 301 Redirect.
Keep in mind the three basic elements while you performing your website/blog SEO.
- Make it easy for customer as Mobile friendly
- Measure the efficiency and effectiveness of your website/blog of how a mobile customer can complete their common task.
- Select a theme or design of your website/blog which is mobile friendly
When it comes to the best UX (User Experience) you primary focus should be the speed/load time of your website/blog. There are my tools and extensions available online to check and cater this issue. With the help of these tools, you can resolve this issue of the load time of your site. This is also a booster for your site to rank higher in search engines.
We hope that you found our tutorial on SEO Beginners Guide to be helpful.
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